E-commerce product photos need to look real. When we look at the product image, it should have the attractiveness to get a closer look.
You can bring that by creating a shadow. To get it done properly, you have to do it manually. Adobe Photoshop is the best option for that.
How to create shadow in Photoshop? You can do that by using the layer blending options. There are several tools to make the shadow natural and realistic.
You have to. If done wrong, it will make your image look fake. So, make sure that you do it in the right way.
The Importance of Shadow Creation in eCommerce
A positive first will take you closer to making the sale. High-quality product photos with realistic shadows will increase the possibility of your online store.
Products look flat from the viewer’s experience if there is no shadow. Shadow effect helps customers to visualize the product in real life.
This creates an emotional connection and builds trust. Product Photography is the ultimate sale deciding factor in marketplaces like Amazon, eBay, and Shopify. The smallest upgrade can make a huge difference.
Professionally created shadows give your products a premium look without changing their authenticity. Get it from Drop Shadow Service for the highest quality.
How to Create Shadow in Photoshop for eCommerce Products?
Step 1: Select your object
Step 2: Separate The Object
Step 3: Apply Blur
Step 4: Add A Solid Color Background
Step 1: Select your object
The first step to create a shadow in Photoshop is selecting the object. Here is the image that we are going to use.
The layer is locked. So, we have to double-click on the layer to unlock it. After that, we are going to use the quick selection tool for object selection.
We have to zoom in on the image (CTRL +) and drag the mouse over the object. We have got the selection properly.
Step 2: Separate The Object
The shadow is going to be according to the object’s size and shape. To place the shadow beneath the object, we have to separate the object from its background. Click on the mask icon from the layer panel and the object will get a transparent background.
Press CTRL + J to copy the layer. We are going to use this layer as the shadow. Press the ALT + Delete key and the object will be turned black. Place this layer under the object’s layer. After that, we have to press CTRL + T and adjust the shadow.
You can also use the “Distort” option from the Free transform by clicking on the right key. It will allow you to place the shadow in perfect shape. Then, reduce the opacity of the layer from the opacity slider for shadow creation.
Step 3: Apply Blur
To make the shadow more realistic, we are going to apply blur on that. Go to the blur gallery option from the “Filter”. We are going to use the Tilt-Shift option.
You will get a slider having the blur and distortion option on the right side. You can adjust the density of the shadow from this section.
Step 4: Add A Solid Color Background
Finally, we are going to add a background layer so that the shadow becomes more visible. Click on the adjustment layer from below and select “solid color”. We are going to pick white color as the background. Place the layer at the bottom.
The image is ready. You can save it from “File”> “Export As”. This is the process of how to create shadows in Photoshop. Following the same process, you can create shadows for any object.
Pro Tips for Creating Realistic Shadows
- Make sure that your shadow density looks natural. Stay away from fake-looking shadows
- Always use layer masks for smoother blending.
- For some objects, you can combine shadows with reflections for depth.
Common Mistakes to Avoid While Creating Shadows
- Using default settings without adjustments and corrections.
- Creating shadows without understanding the light direction.
- Overusing the opacity and blur results in a harsh shadow.
Sum Up
So, no more confusion about how to create shadow in Photoshop. Manually created shadows in Photoshop will bring a realistic vibe and positive attraction from potential buyers.
You should always apply the shadow effect for jewelry, cars, vehicles, fashion accessories, ornaments, furniture, clocks, and other eCommerce products.
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We will offer you any type of shadow you need. You can start your project now by getting custom quotes. A special discount is available on bulk orders.
FAQ’s
What’s the difference between drop shadow and natural shadow?
A drop shadow looks more graphic and uniform. It’s perfect for eCommerce images. A natural shadow is like a real shadow. It is great for lifestyle or product shots.
Do shadows really make a product photo look better?
Absolutely. Shadows add depth, realism, and professionalism to a product image. They help to directly improve customer trust and sales. You can see the difference in before/after.
How do I know which type of shadow to use?
It depends on your image and where you plan to use it. You can contact us to get our expert editor consultation. You can use drop shadows for sharp product photos. Go for reflection shadows if you want a more premium look.
Is it possible to add shadows to images with a white background?
Yes, you can create a new layer and manually add the shadow using the brush tool. You can also transform the object with blur and opacity adjustments.
What should I do if the shadow looks too fake or harsh?
You need to lower the opacity, use Gaussian Blur, and match the direction of your light source. Well-placed shadows look more convincing.